But chances are you don’t have a printer big enough.) A wide variety of mass-produced print items (books, posters, newspapers and so on) are produced using litho printing. (Well, okay you have three: you can always print at home. You have two choices for poster printing: digital or litho. You'll need to decide between digital and litho printing So if you just want to print a poster of your pet pooch from a photo on your smartphone you can do this by sending a JPG, but be warned: the edges of the photo will be cut off and the colour will shift. It is possible to send JPGs if they’re high-res enough. Supply your print files in the PDF format (print resolution at 300 DPI) or tiffs with no compression at the same DPI. GSM stands for grams per square meter and determines how heavy the paper stock is. Paper choice and weight can be discussed with your printer, but 170gsm Silk or Gloss Art FSC or 150gsm are good choices. Popular poster printing sizes are A2 (594mm x 420mm), A3 (420mm x 297mm) and A4 (297mm x 210mm). 300DPI is the standard resolution you want for a good quality print document. In Photoshop you set the dots per inch when you create a new document ('File > New'). If your resolution is too low, you're going to end up with a blurred and pixelated poster. More printed dots in an inch means a higher-quality reproduction. Simply put, the more dots that make up the image, the higher the resolution. Files destined for print should be set to 300 DPI (dots per inch). One of the most common delays in poster printing jobs is work being sent back by the printer because the resolution is too low. Skinn's super-sized posters for a Belgian arts centre
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